Articles on change management and AI transformation

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Practical strategies for AI adoption, change leadership, and building trust during organizational transformation.

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4 Steps to Building Real AI Skills
AI SkillsGenAI

4 Steps to Building Real AI Skills

Leadership may expect AI adoption without a roadmap. Here's a four-step framework for marketers to build practical AI skills and scale impact.

Talisha Padgett|
Scaling AI Starts with People, Not Technology
AI TransformationChange ManagementLeadership

Scaling AI Starts with People, Not Technology

AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.

Talisha Padgett|
If Your Teams Aren't Ready for AI, Then Your Tools Won't Matter
Change ManagementAI TransformationLeadership

If Your Teams Aren't Ready for AI, Then Your Tools Won't Matter

AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation.

Talisha Padgett|
4 Marketing 'Jobs to Be Done' Being Transformed by GenAI
GenAIAI TransformationStrategy

4 Marketing 'Jobs to Be Done' Being Transformed by GenAI

GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.

Talisha Padgett|
Preparing Your Team for Transformation
Change ManagementAI TransformationLeadership

Preparing Your Team for Transformation

Navigate the challenges of AI disruption in martech with a people-focused approach. Here's how to get your team on board.

Talisha Padgett|
The Art of Negotiation
StrategyLeadership

The Art of Negotiation

Strategic preparation and emotional awareness are key for negotiating win-win deals with martech vendors.

Talisha Padgett|